Driven by increased energy efficiency and the relocation of electricity-intensive industries, electricity demand and consumption has steadily declined in many developed markets during the last decade.
Yet many households, as well as businesses, are spending more of their income on electricity than their parents’ generation. This economic reality is driving frustration among consumers, who will challenge the status quo.
This white paper explores the electricity paradox and outlines a framework for utilities to overcome this existential threat. Faced with rising costs, declining usage and more demanding customers, energy companies must look beyond their current business models.